UT Wins Top 100 Most Valuable Brands Award 2022

Jakarta, September 28^th,2022 – PT United Tractors Tbk (UT) won the Top 100 Most Valuable Brands award in Indonesia. This is proof that United Tractors continues to consistently run sustainable programs through the principles of Environmental, Social, and Governance (ESG) in its business operations so that it has succeeded in getting a positive response from the public. The award was broadcast live via Zoom on Berita Satu News Channel, Beritasatu.com Live streaming, Facebook and Beritasatu Youtube.

“Currently, many brands from Indonesia have penetrated the global market and are no less competitive with other world-renowned brands. In this case, it is hoped that the award winners can jointly encourage business opportunities and create wider job opportunities,” said the Minister of Tourism and Creative Economy, Sandiaga Uno who was also present at this event.

United Tractors managed to achieve brand performance with a brand value of USD 89 million and a brand rating of A+ with an assessment indicator measuring the Brand Strength Index using a balanced scorecard from a number of relevant attributes such as the customer’s emotional relationship with the brand and financial performance. This shows the seriousness and commitment of United Tractors to provide the best service and prioritize business diversification as part of implementing sustainable practices to build a better future for the Indonesian people.

“UT is committed to bringing Indonesia a sustainable future through the application of ESG principles. With the brand asset strategy that we have and the achievement of this award, it further encourages UT to continue provide the best service to customers and contribute to the progress of the nation,” said UT’s CSR Manager, Himawan Sutanto.

This award is organized by Brand Finance Indonesia in collaboration with Investor Magazine for companies that carry out brand development and transformation rapidly. United Tractors as a business entity that is transforming and diversifying its business towards a sustainable business continues to strive to make a positive contribution and remains consistent as a trusted partner for all stakeholders in realizing an environmentally friendly business that is integrated with the operational aspects of its business.

United Tractors’ Overview

PT United Tractors Tbk (UT) which is known as the largest heavy equipment distributor in Indonesia has become a public company and has been established since 1972. Currently UT has grown and has six business pillars, namely Construction Machinery, Mining Contracting, Coal Mining, Gold Mining, Construction Industry and Energy. As one of UT’s contributions to the achievement of the Sustainable Development targets (SDGs). UT consistently carries out activities that uphold sustainability.