United Tractors Wins the PR Indonesia Award 2023 for Most Popular Print and Online Media

Award presentation at the 2023 Public Relations Indonesia Award event to the winners.

Bali, March 17th,2023 – PT United Tractors Tbk (UT) won an award at the 2023 Public Relations Indonesia Awards (PRIA) event from PR Indonesia in Bali last Friday (17/03). UT won the category of the Most Popular in Print and Online Media 2022 Sub Category National and Multinational Private Companies Tbk.

UT’s Head of Corporate Communications, Himawan Sutanto, said that this award is concrete proof of UT’s commitment to producing high-quality publications while positively impacting the audience. In addition, this award has encouraged UT to be consistent in innovating and implementing an effective communication strategy for internal and external companies.

“UT extends its gratitude to PR Indonesia for the appreciation that has given. This award further motivates our corporate communications team to work and carry out its functions as the front guard, especially to maintain the Company’s current image and in the future,” said Himawan Sutanto.

As a company with sustainable future goals, UT strives to strengthen ESG (Environmental, Social and Governance) implementation in its business operations. Hence, UT is committed to deliver information that supports sustainable development initiatives referring to the Sustainable Development Goals (SDGs) framework.

PR Indonesia cooperates with Indonesia Indicator in providing an assessment for this award. Two methods are used in this monitoring: quantitative methods in real-time and qualitative. Hundreds of reports are monitored at Ministries/Institutions/Regional Governments/State-owned enterprises/Regional owned enterprises.

Award presentation from PR Indonesia to UT representative.

With a non-entry (media monitoring) basis, the assessment of this category is based on the number of exposures with the highest positive sentiment in print and online media. Total news sentiment (exposure) in this category amounted to more than 250 print media and 11,000 online media from January 1st – December 31st, 2022.

Through this award, UT hopes to stimulate and improve the performance of UT’s corporate communications staff to be more responsive in handling every issue that occurs. In addition, UT also has continuous consistency to enhance the Company’s positive reputation through measurable management of communication and information, increasing positive news, being skilled in managing corporate actions and issues, and continuously building collaboration across sectors and stakeholders.

As additional information, the theme of this year’s PRIA 2023 is “Communication for State Civilization,” which awards were given to the best public relations program and provides breakthroughs for communication practitioners, corporations or agencies. This prestigious award provides a benchmark for Public Relations (PR) practitioners’ ability to properly develop and implement corporate communication strategies.

United Tractors’ Overview

PT United Tractors Tbk (UT) which is known as the largest heavy equipment distributor in Indonesia has been established since 1972. Currently, UT has grown and has six business pillars, namely Construction Machinery, Mining Contracting, Coal Mining, Gold Mining, Construction Industry, and Energy. As its contributions to the achievement of Sustainable Development targets (SDGs). UT consistently carries out activities to uphold sustainability.

ESG United Tractors

As a world-class heavy equipment, mining and energy company with more than 50 years of experience in Indonesia, UT is committed to presenting a sustainable future for Indonesia through the effective application of ESG principles by paying attention to the environment, having a good impact on society, and upholding good corporate governance. good corporate governance at all levels of its business operations, as well as optimizing its competencies, expertise, and strategic assets to bring added value to all stakeholders and the Indonesian people.