United Tractors and Agincourt Resources Wins The 2025 PR INDONESIA Awards for Optimizing Corporate Communication

PT United Tractors Tbk (UT) and its subsidiary, PT Agincourt Resources (PTAR), once more achieved recognition at The 10th PR INDONESIA Awards (PRIA) 2025. At this prestigious event, UT won the Owned Media category award for the Video Profile subcategory. At the same time, PTAR received an award in the Annual Report category for the 2024 Annual Report subcategory. PR INDONESIA presented the awards as an appreciation for UT and PTAR’s dedication to effective communication and their commitment to supporting business sustainability through informative and high-quality media. The award ceremony occurred at Graha Pos Indonesia, Bandung, on February 26, 2025.

“Effective communication is the foundation for building public trust and long-term relationships with all stakeholders. The video profile we developed aims to strengthen the company’s identity and provide a comprehensive overview of UT’s role in the industry. Meanwhile, PTAR’s Annual Report reflects the company’s commitment to transparency and accountability in conducting sustainable business,” said UT’s Corporate Communications Manager, Himawan Sutanto.

The awards were judged by a panel of experts based on structured PR and communication concepts. The assessment also included key elements such as problem identification, research, target audience analysis, goal setting, strategy execution, and program evaluation. Some jury members involved in the evaluation process included the editor-in-chief of Brilio.net, Titis, and the creative director of DM.ID, Sulistyo; Director of Data Wave Corpora Indonesia, Arya Gumilar; Expert in Government Relations and Metaverse, Tuhu Nugraha; Communication Expert & Lecturer at SKSG UI, Puspitasari; Director of NAGARU Communication, Dian Agustin Nuriman; Head of Trisakti Sustainability Center, Juniati Gunawan.

As a prestigious public relations (PR) event, the PR INDONESIA Awards have become a benchmark for PR professionals in Indonesia. Beyond recognition, PRIA also serves as a platform for PR practitioners to share knowledge, build relationships, and inspire each other. This year, PRIA 2025 is even more special as it marks a decade of PR INDONESIA, carrying the theme “PR Inspiration for Indonesia’s Future.” The event introduced two new categories and, for the first time, adopted international competition standards to enhance the global competitiveness of Indonesia’s PR industry.

The success of UT and PTAR at PRIA 2025 further motivates the companies to continue innovating in communication strategies, including leveraging various digital platforms and other media to reach a wider audience. UT and PTAR will continue strengthening transparent, high-quality corporate communication to support sustainable business growth.

United Tractors’ Overview

PT United Tractors Tbk (UT), established in 1972, is Indonesia’s largest heavy equipment distributor. The company operates in five business areas: Construction Machinery, Mining Contracting, Mining, Construction Industry, and Energy. UT is committed to promoting sustainability and achieving the Sustainable Development Goals (SDGs).

ESG United Tractors

As a world-class heavy equipment, mining, and energy company, UT has been operating in Indonesia for over 51 years. The company is committed to creating a sustainable future for Indonesia by effectively applying ESG principles. UT aims to pay attention to the environment, positively impact society, and uphold good corporate governance at all levels of its business operations. The company also strives to optimize its competencies, expertise, and strategic assets to bring added value to all stakeholders and the Indonesian people.