Improving Communication Competence, United Tractors Organizes the 2023 AHEMCE Corporate Communications Forum

Jakarta, December 7, 2023 – To continuously improve communication competence, PT United Tractors Tbk (UT) organizes the second session of the 2023 AHEMCE Corporate Communications Forum (Forkom Corcom) with the theme “Elevating Corporate Branding through Public Relations for A Sustainable Reputation.” The forum was conducted virtually via Zoom Meeting.

The purpose of the event was to provide a platform for capacity building and coordination among Persons in Charge (PIC) of Corporate Communication AHEMCE. The forum was also dedicated to accelerating and ensuring consistency in information related to appropriate corporate communication strategies for building and maintaining the company’s reputation. Additionally, the forum aimed to raise awareness of the importance of corporate branding in enhancing a sustainable corporate image.

“Nowadays, communication practitioners must have a precise understanding of communication strategies to adapt to the developments in time and prevailing trends. Currently, the dissemination of information is quite vulnerable, especially near the change of government, particularly within the company. Therefore, it is expected that the AHEMCE Group will implement general guidelines in facing the 2024 political year as directed by Astra,” stated Sara K. Loebis, Head of Corporate Governance & Sustainability Division.

The keynote speaker for this event was Kandi Windoe, a Brand Expert & Advisor to PERHUMAS. The topics covered in the forum revolved around the process of planning work to design corporate branding strategies and blueprint schemes as the foundation for building corporate branding through Public Relations.

Through this event, it is anticipated that all communication PICs can enhance their competencies, successfully positioning the AHEMCE Group as a sustainable company in the eyes of the public by implementing the right communication strategies.

United Tractors’ Overview

PT United Tractors Tbk (UT) is Indonesia’s largest heavy equipment distributor, established in 1972. The company operates in five business areas: Construction Machinery, Mining Contracting, Mining, Construction Industry, and Energy. Additionally, UT is committed to promoting sustainability and achieving Sustainable Development Goals (SDGs).

ESG United Tractors

As a world-class heavy equipment, mining, and energy company, UT has been operating in Indonesia for over 50 years. The company is committed to creating a sustainable future for Indonesia by effectively applying ESG principles. UT aims to pay attention to the environment, positively impact society, and uphold good corporate governance at all levels of its business operations. The company also strives to optimize its competencies, expertise, and strategic assets to bring added value to all stakeholders and the Indonesian people.