Creating Effective Generational Communication, United Tractors Holds the 2024 AHEMCE Commfest

Jakarta, July 18, 2024 – To improve effective communication between generations within AHEMCE, PT United Tractors Tbk (UT) holds the 2024 UT Communication Festival (Commfest) with the theme “Accelerating Communication in a Multigenerational Era.” This event aims to raise employee awareness about effective communication, encourage creativity and innovation in communication, foster a communication culture that values diversity, equality, and inclusion in the workplace, and recognize the PIC of AHEMCE Communication.

The AHEMCE Commfest consists of three events: an article-writing competition on sustainability topics and creative content created through graphics and videos. In addition, at the seminar and discussion event, UT invited Psychologist & Writer Samanta Elsener, Chief Creative Officer Narasi & Content Creator Jovial da Lopez to discuss how to communicate across generations. This event was attended by AHEMCE employees from all over Indonesia and was held in a hybrid format at the UT Corpu Discovery Room and via Zoom Meeting. The final series of events concluded with an appreciation award to the AHEMCE Communication PIC for the Best Social Media and Best ASB Contributor categories.

It is hoped that by holding this communication festival, we will develop effective communication strategies, improve our understanding of how to communicate across generations and create an inclusive work culture in the Company.

United Tractors’ Overview

PT United Tractors Tbk (UT), established in 1972, is Indonesia’s largest heavy equipment distributor. The company operates in five business areas: Construction Machinery, Mining Contracting, Mining, Construction Industry, and Energy. UT is committed to promoting sustainability and achieving the Sustainable Development Goals (SDGs).

ESG United Tractors

As a world-class heavy equipment, mining, and energy company, UT has been operating in Indonesia for over 50 years. The company is committed to creating a sustainable future for Indonesia by effectively applying ESG principles. UT aims to pay attention to the environment, positively impact society, and uphold good corporate governance at all levels of its business operations. The company also strives to optimize its competencies, expertise, and strategic assets to bring added value to all stakeholders and the Indonesian people.